How To Turn Visitor Cellphone Roaming Data Into Revenue?
Client: NOS SGPS
Partner: Singularity DE
NOS SPGS, Portugal’s biggest communications and entertainment group, offers leading-edge fixed and mobile phone, television, internet, voice and data solutions for all markets.
Its next big idea: use Big Data technologies to securely monetize millions of cell tower pings it gets from roaming phone users, resulting in a new free Tourist Information Portal that offers indicators to business owners and municipalities across the whole country.